The first few articles I’ve already posted make me noticed how difficult it can be to be really invested and fully dedicated to design regular blog posts.
Creating valuable content is therefore a real challenge, and so it is for a brand that would like to increase its visibility on the web… without saying about a new amount of stress! Who said social media could help decrease stress?
1/ Time to be invested
Finding ideas and inspiration is a daily exercise… Of course tools exist in order to be more reactive and to benefit of an “systematic monitoring and collection of topics” (personally I would add ScoopIt), articles that can be used as a starting point in your thinking.
Still, analyzing, elaborating a understandable frame in order to give an enlightning vision about it still requires time to think about it, and time to share this vision with others.
Adding visual elements is also dramatic in so far as you’ll have to find pictures, infographics and videos that are accurate and in line with the tone of the blog…. without even saying that you’ll also have to be sure that you have the rights to use it (this I have to learn fast!).
All this implies that you have to develop new competencies by finding accurate information, tutorials, understanding them and then apply them!
2/ Competencies to develop
WordPress culture: WordPress is a really good looking interface but as any tool… it is technical and therefore if the potential is high, so is the efforts in order to manage all the features available and not to be drown in it!
SEO techniques: I personnaly didn’t have a look at the plugins and tools sections for now on wordpress. I first want to handle properly the main setting of this blog editor. But seriously… when you hear of “keyword density”…Don’t you want to run away claiming that you are innocent? poor thing!
Graphic design: I really want to improve the blog’s visual identity in the coming month, in terms of templates used on WordPress as well as in terms of potential logos and pictures. This will also be linked with efforts to hae a more user-friendly interface.
3/ Fear over being read or not or making mistakes
I truely think that if you decide to start a blog you do it because you want to proove yourself that you are able to do it. As a result you also want to create the so called “valuable content”. A that is a huge source of stress indeed 🙂
Besides, you can also be followed by the fear of making mistakes. Writing things that are wrong, writing in an unapproriate manner or juts making spell mistakes or write gramatically incorrect. You can invoked a lot of reasons for not doing it. But by doing nothing, you’ll learn nothing!
First, I’m really enthusiatic about creating this blog and sharing with you a few of my experiences. I also aim at growing my readers community and getting in contact with some of you in order to discuss such topics in the future. It is also a real luxury to do things we like!
Among the topics I imagine focusing on in the next few weeks, I’ll be detailing the potential of social web campaigns run on Instagram and Pinterest. I’m passionnate about photography so why not seizing the opportunity to share on some of my passions?
Feel free by the way to also connect with me on my Instagram account!
As you can imagine, i love travelling and therefore I’m also really inspired by tourism industry and will share some of my insights about this industry in the coming weeks!
In the meanwhile, I really thank all of you for your first impressions, share on social networks and advice! All this makes me grow! Hope to connect with you soon!