Online reputation: how to be more visible on LinkedIn?

You have decided to be more visible on LinkedIn?

Either for preparing a near future made of applications to new jobs?Either to be more influential and create new contacts for your business?

Here are a few ideas of interactions that can lead to more visibility to do so!

1/ Optimize your profile regularly

profile

Optimizing your profile is key on LinkedIn. Having a good looking and adequate picture is the first thing you need to improve, check and things to be proud of. Many articles deal with that, but still today, many people have not yet understood that your profile picture is the first thing people seen on LinkedIn… and sometimes are even looking for! (Just in case… it is not a dating site!)

Having a cover picture that could reflect your business but why not using it as way to express your creativity too or something you are attached too?

Nevertheless, written content is also dramatic! By adding new competencies or by adding details to your profile you become more visible: every content you write on your profile is SEO sensitive which means that a search through LinkedIn or Google can show it! Elementary my dear Watson! 🙂

profillinkedin

2/ Share articles with you community

impression-share

Second major step to be considered. OK, you’ve done great things in your life, nevertheless it would be inappropriate to change your profile picture every week (even if I think that it could be interesting if you are a travel photographer for instance…)

Therefore another interesting feature on LinkedIn is the possibility to share articles or content like infographics, or presentations. By becoming a regular poster on LinkedIn, and necessarily by posting interesting content in order to nourish your community, your profile will be more frequently visited  and these will help you to create new connections.

Once you feel really confident with what you posted and how to react others comments then you could consider of enter in the discussion with other influencers!

3/ Interact with others activities

readenoughBy liking the content shared influencers: simple but efficient! Do it wisely by selecting the content you like. it’s really frequent to have connections that publish real valuable information but no one interact with it. By doing it you will give your connections more confidence and create a link with him/her.

Or by commenting it: someone is publishing an article or infographics. If you are familiar with this topic an think you can enrich this content by giving your own insights, do it. People generally appreciate it, can even thank you for that which is finally a recommendation that really matters and allow to be noticed by people who are not yet in your network.

But being visible on LinkedIn is not only a matter of being active on LinkedIn.

4/ Connect your profile with you other social media presences

follow-me-murad-osmann-20You have to try to drive attention to what you do and who you are.

To do so, you whole online presence and e-reputation will become a fishnet in which you want to attract new fishes, i.e. new contacts.

For instance,if you are blogging or using a Twitter profile to tweet regularly, use is! By mentioning your LinkedIn profile, what you post and create will be directly linked.

As a result, being active on various social media assets increase your potential to be seen!

Nevertheless these assets require time to use them, optimize them and monitor them frequently.

Nevertheless it can be really valuable in order to create new connections… of course. But is is also the first step to manage your own personal branding!

Have a quick explanation of what personal branding is!

By the way, don’t forget to connect with me, follow me or like my blog, and who knows, we might have the chance one day to share our opinions regarding these topics 🙂

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