Companies at digital age: be givers and give me five!

This short video really drove my attention this week. Between, dreams and hope, only a few steps can lead you to succeed to reach the most unexpected moments:

dreaming can be in line with reality

First, you are not dreaming! It is Tony Stark helping a little guy by providing him a bionic harm! This is not a movie! It’s real… with a little help of imagination and a lot of good will and collaborations! And apparently he seems to be really happy with that! 

iron2

Even if, of course, the scenario, the comedian (Mr Robert “Iron” Downey Junior), this little boy, the music, create a full of emotions atmosphere, all this rely on a true commitment:

“We exist to change and improve lives through the use of advanced technology like 3D printing” This is what Limbitless claims! And they stick to it!

iron1

But all this should be seen only as a single video posted on the web!

“Manero and the Limbitless team are featured in The Collective Project, a look at students working together to improve the world. Empowered by Microsoft’s OneNote, the project celebrates the journey of ideas into action, with ways for people to learn more and get involved”

iron4

Ok, wait… Did I really understood correctly what I’ve just read? While I thought I was just in the middle of a non-profit organization campaign I understand that the “CollectiveProject” is a platform created by Microsoft in order to promote students initiatives to improve the world.

I’m really surprised because I did not notice at first glance that Microsoft was part of this campaign… and this is a pretty good news!

Finally, it is true that Robert Downey Jr may not have great powers… or a real Iron Man suit in order to protect the world. Yet he has great responsibilities (like Spiderman indeed!) and he seems to care for it! He’s dedicated to prolong the dream kids can have!

And it’s not the first time for him! This already happened to Robert: in 2013, he had to face a young boy in tears because Tony Stark was not wearing his Iron Man suit! He took the time to stay with the kid until he stopped crying… And this could be really inspirationnal for companies!

companies must commit!

iron6

This is our link with brands! I truely think, whatever the intention of a brand can be, brands can give more nowadays.

Even if it is just a hand, and not money or more valuable resources in order to disseminate ideas or projects towards wider audience, this can proove to be higly beneficial for those who want to commit themselves.

This is what is happening with Microsoft with this video. I mean as you can see, all the social media accounts of OneNote are dedicated to share idea and initiatives features in the Collective Project!

iron8

Yet I don’t necessarily think it has to be higly beneficial for the companies that get involve into it. Of course supporting such initiatives is also the opportunity to benefit from good content and to design a better content strategy that could help the company to reach other audiences and therefore to promote smoothly and delicately its products.

Yet I would finally say that it doesn’t really matter! I truly think companies, and not necessarily big ones, should be more engaged with some of the societal challenges people can face every day whatever the outcome might be!

In other terms, embrace the unexpected because this could be a good way to think outside of the box… and because the unexpected could also lead to unexpected and good results if you believe in it and stay honest regarding your intentions!

iron3But if you want to discover a little bit more of Albert’s commitment, what the following video starring… no, not Tony Stark 😉 But this little Alex! Of course the video shows the various extent of products and services displayed by Microsoft by the use of the OneNote app but… It’s really great to see that what matters most is still this commitment and the efforts of Albert and his lab!

 A really warm thanks to Albert, you really make my day you and your teams!

iron7

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s