Monday! Cheers it’s social media week #SMW16

From February 22th to 26th, If you don’t have your ticket I can only invite you to join the event by following the live tweet you can follow on Twitter through #SMW16 (but I’m pretty sure some tweets will be using the hashtag #SMW.

I don’t have the opportunity to attend to it in one of the city in which this events will happen this year (Jakarta, Hamburg, Lagos, and New York).

But before going on Twitter, you are interested in knowing which are the topics that will be addressed?

Following this link, you could find a very detail abstract of the content to be shared during the coming days!

Among the topic I’ll be interested in and might be live tweeting about I picked the following ones (as detailed in the article available through the link above):

SMW New York

imgres-1Facebook’s Head of Marketing for North America outlines the future of communications: The shift to mobile has already happened, and it’s radically changing the way businesses and people connect. Facebook’s Head of North America Marketing,Michelle Klein, joins SMW New York for a discussion on the new kinds of tools and groundbreaking innovations completely transforming the way we communicate.

BuzzFeed will explain their unconventional lessons to growing social audiences: In an interactive presentation, BuzzFeed’s social experts will discuss how they helped successfully build the largest social audiences in media by rethinking the way the industry sees social media editors, content, and distribution. They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking to create content for every social platforms, and how they used data to inform their strategies.

SMW Lagos


The challenges that publishers face for building engaged audiences: The Future Of Africa’s Media In A Platform-Agnostic Age” hosted by Quartz is an intimate panel discussion exploring the unique challenges publishers face in delivering on the promise of being all things to all audiences in this still relatively early stage of building digital platforms in Africa.

SMW Jakarta

How augmented reality is changing the physical world around us. There will be a talk on augmented reality’s potential to change the way we see the world around us, and which smartphone apps are using AR to seamlessly integrate into our daily decisions.

How social data can help take the guesswork out of planning and community management: Roy Simangunsong (Country Head, Twitter Indonesia) will present “The Rise Of Social Data – Planning Winning Engagement Strategy” for attendees to learn how social data can help take the guesswork out of planning and engagement efforts in today’s social world with brands and agencies pushing out content every moment of the day.

What about you? What are the sessions you are interested in or want to attend to?

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