Start blogging? 3 causes of stress and… satisfactions!

The first few articles I’ve already posted make me noticed how difficult it can be to be really invested and fully dedicated to design regular blog posts.

Creating valuable content is therefore a real challenge, and so it is for a brand that would like to increase its visibility on the web… without saying about a new amount of stress! Who said social media could help decrease stress?

This guy may feel stress because he is still using this old computer isn’t he?4ec20_185aa_Social-Media-Stress-e1336983593891

 1/ Time to be invested

dilbert

Finding ideas and inspiration is a daily exercise… Of course tools exist in order to be more reactive and to benefit of an “systematic monitoring and collection of topics” (personally I would add ScoopIt), articles that can be used as a starting point in your thinking.

Still, analyzing, elaborating a understandable frame in order to give an enlightning vision about it still requires time to think about it, and time to share this vision with others.

Adding visual elements is also dramatic in so far as you’ll have to find pictures, infographics and videos that are accurate and in line with the tone of the blog…. without even saying that you’ll also have to be sure that you have the rights to use it (this I have to learn fast!).

All this implies that you have to develop new competencies by finding accurate information, tutorials, understanding them and then apply them!

2/ Competencies to develop

WordPress culture: WordPress is a really good looking interface but as any tool… it is technical and therefore if the potential is high, so is the efforts in order to manage all the features available and not to be drown in it!

keywordsSEO techniques: I personnaly didn’t have a look at the plugins and tools sections for now on wordpress. I first want to handle properly the main setting of this blog editor. But seriously… when you hear of “keyword density”…Don’t you want to run away claiming that you are innocent? poor thing!

Graphic design: I really want to improve the blog’s visual identity in the coming month, in terms of templates used on WordPress as well as in terms of potential logos and pictures. This will also be linked with efforts to hae a more user-friendly interface.

3/ Fear over being read or not or making mistakes

I truely think that if you decide to start a blog you do it because you want to proove yourself that you are able to do it. As a result you also want to create the so called “valuable content”. A that is a huge source of stress indeed 🙂

Besides, you can also be followed by the fear of making mistakes. Writing things that are wrong, writing in an unapproriate manner or juts making spell mistakes or write gramatically incorrect. You can invoked a lot of reasons for not doing it. But by doing nothing, you’ll learn nothing!

Why continuing?

Woo_hoo_posterFirst, I’m really enthusiatic about creating this blog and sharing with you a few of my experiences. I also aim at growing my readers community and getting in contact with some of you in order to discuss such topics in the future. It is also a real luxury to do things we like!

Among the topics I imagine focusing on in the next few weeks, I’ll be detailing the potential of social web campaigns run on Instagram and Pinterest. I’m passionnate about photography so why not seizing the opportunity to share on some of my passions?

Feel free by the way to also connect with me on my Instagram account!

 

As you can imagine, i love travelling and therefore I’m also really inspired by tourism industry and will share some of my insights about this industry in the coming weeks!

In the meanwhile, I really thank all of you for your first impressions, share on social networks and advice! All this makes me grow! Hope to connect with you soon!

Starting blogging, the day after: how to create content?

Here I come. i’ve done it. The blog is online and has welcome its first (and few or happy few?) visitors.

First a thousand thanks for your first visits. Now serious things begin! What content I’m going to share? How can I create interesting content? Here is the checklist I have in mind. Before future optimizations!

1/How can I find ideas to create a interesting article?

We-Need-You1-324x500Thanks to you: all your propositions will be considered! From social medias initiatives, questions and request of advice. I’ll try to do my best , so feel free to comment and share your own views!

Thanks to content curation: I’ve tested a couple of tools to do it. Google Alerts can be a good start in order to be informed of new articles about a specific topic (wether you are interested in fooding and sports…) bu as soon as you need to monitor different topics and specific sources other tools are more efficient. Personally I will use a combination of tools: Scoop.it, LinkedIn and Twitter. My experience of tools for content curation will certainly be the focus of one of my future articles by the way 😉

2/ What can I do from my ideas?

Start drafting it! Everything you’ve been experiencing can be inspiring! Try to synthesize, analyze and summarize: you’re experience, feeling, failures, interrogations are worth it! And the expertise we can find by analyzing all this can help us to be more effective in the future! Here is an example of what inspired me today:

3/ But… what am I going to blog about after my first article?

I’ve not decided yet of the frequency on which I will be able to post valuable content. A post a day from Monday to Friday seems to be ambitious but I’m gonna try.

As a result, I’ll have to work on a planing for the next few days in order to benefit from a frame that will help me to assess if I can reach this ambition or if I have to consider differently.

4/ Then… I’ll optimize the content… but how?

By working the SEO my dear Gromitt!!!

Google SEO

“Content management, content strategy, social media or SEO”…A few words not intended to be assimilated to “name dropping”. They will give more visibility to these articles… but will before that be the core thematics to be debated on this blog!

A content is designed to be seen, shared, discussed on social networks (Twitter, LinkedIn, Facebook, etc…) not to be forgotten on the web!

And by working the design!

Blog Evolution

As I’ve just said, content must be seen! Pictures, videos, infographics are some of the best tools to use in order to give simple and clear information (Link)

Of course this blog’s design is also important and will necessarily evolve in the coming weeks, days! And I would like top apologize already for the first mistakes that will be done or that are already done!

5/ Then… I’ll try to promote my articles!

Sounds quite mysterious when I use the word dissemination… I hope the following image will help to visualize the idea

mainImage

I have personally decided to share the content I post via Twitter, a Facebook page, Scoopit, my LinkedIn profile… I’m still new but I’m considering of contributing to blogs in order to extend my community… but one step at a time.

First learning to walk and then I’ll do my best for running… because social media run!!!

 

🙂 Enjoy your week end! 🙂