Many articles are claiming that Instagram is being killed with the recent changes made on the social network over the past few weeks.Posts will no longer appear in chronological order and instead be sorted “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”
It shows how much Instagram is relying on storytelling… and of course that fans acquisition is no more a pure matter of organic reach. In other terms you have to dedicate resources to gain followers. But regarding Storytelling, it is far more than a buzz word. It has a become a key tool to market yourself or your brand. Instagram, a social network you might think is just used for selfies or posting sexy pictures but it is more than that. And you business can find a place there, even if your competitors could be already there!
1/ Find and create your story
It is all the more key on Instagram than on any major social network. You have to know what your are going to share as a company to the audiences you are targeting. To do so, the second step could help you. Yet your firstly have to find what is your ultimate goal by being visible on Instagram. Do you want to look cool? Do you want to be seen as an expert? Do you want to be considered as a creative company? All these questions are in your mind so take a break, think of it and then decide what story you want to share and where you want to go!
2/ Focus on what really matters
In other words: you have to find what has a direct impact on your activities. As a company, it can be really easy to consider that you have to share a lot of pictures about a lot of topics. You have to stick to your activities. What do they bring to your customers? How can you bring your customers to express their needs for you?
Imagine you are the owner of a Gym Club. You can of course share pictures of your place, your users (with their consent) but you could also give regular training plans to be followed in your Clubor advice for having a good meal before coming to your place
Because creating content is also really beneficial in order to receive feedbacks… But also because a good picture is worth a thousand words. You might spend less time than thinking of creating a post or an article. But you have to share you passion for what you are doing otherwise, the magic will not appear!
4/ Be patient… but active
Creating a community as in any kind of social networks is not a costless effort. It will require time in order to see real people following you and interacting with you.
Oh… By the way, you can follow me on Instagram by clicking here