Social media requirements: Why I quit blogging for a week… for coming back!

instahongongThis blog is still new and I’m still working on it, and by the way trying to improve my knowledge and competencies on blogging thanks to it.

It aims at analyzing also what can be the difficulties and what are the requirements when it comes to content creation and content management.

Last week was really interesting because I experienced my first difficulties in managing this blog while I was away in Honk Kong!

A few personnal obstacles

I had the chance to attend to Online Marketing, Social Media& Mobile in Asia 2015 in Hong-Kong in order to collect insights and best practices regarding online strategies by major tourism industry leaders in Hon Kong (to learn more about the event click here)

This event was really valuable to me and I’ve already shared in my previous posts a few takeaways about social media and mobile trends in Asia. You can by the way have a look at it by clicking here!

Unfortunately I had to face two main obstacles during my week away from home!

 Bruce Lee was not one of these difficulties!

bruce lee

http://instagram.com/logoutn0w/

Jet lag is one of the main reason for which it was hard for me to be fresh enough to blog during my free time. Even if there is an app for that, I would say having a nap sometime could have helped but would not have been really appropriate when I felt the jet lag coming!

chickensoupmoiIntestinal infection is the second! In spite I’ve traveled a lot in asia I’ve never had to suffer this. Well, I would say, now it’s done even if of course I did not remember to have put this on my bucketlist!

Maybe I should not have eaten this chicken feet soup. I don’t usually post pictures of my food but of course people do it all the time on Instagram for instance 🙂

Time to analyze and create during the conference

Besides I use the remaining time I have during the conference for live tweeting

I’m really fond of livetweeting some of the events I attend to. It is a real benefit to me because Twitter helps you to focus on key elements and take aways you can more easily integrate, understand and memorize.

I also like to it because it helps to have some feedbacks or identified potential key acquaintances within the audience or located elsewhere.

The smoothie was amazing!!!!

networking

You can create contact with them more easily and with less randomly that just saying hello to the first personn you meet in the conference during a break. Indeed, when you usually have networking moments during an event, even if you might have a list of attendees or speakers, you don’t necessarily know people and decide to connect randomly. In that case live tweeting could allow you to connect with people you’ve not targeted yet.

Finally, the time left was then useful first to have some rest, recover and then to be back home!

How to be back on track?

As I’ve just mentionned it, I think live tweeting might be an interesting leverage in order to create some pieces of content about events that requires time but which could be really valuable!

Also, I didn’t do it but it would have been wise to post intermediary posts, shorter than the current articles in order to maintain the efforts of content curation and creation during my travel on the blog: infographics could be really useful for that. It could have been programmed and might have necessarily created more visibility than none in the meanwhile!

I would insist on that: scheduling the future posts is key. More than a week in advance could also be a solution. I will try to prepare my communication in consequences in the future. This is alos a good opportunity to work on more analyzed content for my articles and to be a little bit less in a hurry. A way to log out 🙂

What about you? What would be your advice?

Reverse mentoring : this selfie might be a sign of your digital transformation!

Digital transformation has generated a whole new way of considering management and innovation within a company.

quotescover-JPG-35

In our world top down decisions or inspiration should not be the common rule: creating an open discussion between the eldest and millenials could proove to be highly beneficial. 

Reverse mentoring: you’ve certainly been saying prose without knowing it!

I recently read 2011, Lisa Quast from Forbes wrote an already highly accurate article that raise my awareness about this topic. Reverse monitoring is not a brand new concept.

Indeed, if you are concerned about educating your company, benefiting from millenials ideas and knowledge on technologies, expectations and habits to be melt with knowledge and company’s core culture could proove to be a real benefit.

You are a decision maker, worried about the futur of your company and aware of the major impacts of the digital on the world economy and want to benefit from it?

Have you hired young people or young experimented people? Then you might be on the path of reverse mentoring. (For my own psychological sake, I will not define “young” :-))

How can you do it?

It’s not only about hiring youg people with great ideas. It’s  not on ly about hiring young people!

When it comes to digital, it “doesn’t just mean increasing digital investments. It means thinking and acting digital first”

Reverse mentoring must be seen as a programme with clear objectives and expectations and dedicated resources.

garfieldscaleI would also add it requires a real agilty in terms of organization based upon trust and transparency between the stakeholders. Others can list also the need of pushing away the barrier of status also. And I agree with that!

Personally I would insist on the mutual listening. Because listening is important but understanding is too! It implies acceptation. Not only from the eldest. But also from the newcomers. Are they diplomatic enough, will they keep being motivated once they’ll be confronted to company’s constraints?

What are the benefits?

RenaultSelfie

All this for a selfie with the CEO? This selfie is not just a selfie. It’s a commitment and sign of trust.

This helps to increase the level of awareness of your company’s stakeholders on how it is important to embrace new technologies, new trends and be confident in the youngest workforce or newcomers who still have to progressively within the company.

It is also a sign of mutual assistance. Many CEOs might have simply rejected the idea of taking such a picture. But I think this gesture can directly help the digital teams to be seen as teams that matter and are key for the future of the company or at least for the future communications of the company! And it shows how important are digital transformation and young people for Renault.

It is also about giving confidence and depassionate worries about social networks.

Am I going to be followed as a CEO on Twitter? What can I share? How do I use it? Do i use it correctly? Do I have to answer to all the solicitations I receive on my Linkedin?

All this, through specific program can also help non tech savvy become more educated about it and more efficient as it is already done within Mastercard since 2011.

What are the risks?

It’s all about digital transformation! You can simply not make “as if” you were not aware of the situation. This transformation is happening whether you like it or not.

Being on social medias is not about taking risks, it’s about having the opporunity to engage directly with your customers, detractors, potential candidates. Besides, in case of crisis it is a sign of real transparencyby demionstrating that you are able to use all the available tools in order to disseminate your message.

A lot has till to be done, if you consider that only  68% of Fortune 500 CEOs did not have any social media presence (not even on LinkedIn!) How could other executives in these companies be really confident in opening their own social media presences? But of course things are changing!

bossess

I focused a lot on technologies or digital transformation but do you think of other company’s challenges that could benefit from reverse mentoring?

Do you know or are part of reverse mentoring programme. If so, what are your main feedbacks?

What do you think are the challenges leadership has to face due to such change in companies behaviours?

Brands: what’s your (hi)story?

Social media are not only about stories: history matters too! Let’s have a look on some brands history on the web!

Museum Monday by Mercedes

This is a recent example launched by Mercedes on YouTube. I discovered by reading the following article on the LuxuryDaily

Among the traditional videos meant to detail new car models and bragging for innovation efforts and luxury options, Mercedes shows its history is a huge argument of its never ending will to progress, innovate and… go fast!

I really like these short videos with its main character that makes me think of Ben Stiller’s role in “A Night at the Museum”. It’s humoristic (in particular because of the difficulties Uke is experiencing in order to shot his videos) and sharing this visit with him makes you feel privileged ( or worried 😉 )

This brings me to ask myself… what are the companies that are currently using their history as a content in order to create links with customers?

Since history can be really visual and therefore contributes to the empathy and engagement with your customers… but not only!

history as a source of innovation

Google

I immediately think of a company that doesn’t have a long story but which is so innovative and useful everyday: Google.!

I finally got disappointed by their timeline on their website… not really designed!

 

 

But obviously who could argue that Google is not an innovation driven company? We’ll have to check this in a few decades!

Disney1

Then I randomly thought of companies with a longer history and seems to be there from the start in my own memories!

Within cinema and entertainment industry, I should find a few example to illustrate it!

Pathé and Disney use Facebook in order to enlighten some milestones of their history.

Ok, I must admit it,  this Disney movie is one of my favourite! 🙂

 

Disney also designed a YouTube channel in which you can find interviews but also highlights on some Disney’s innovation during their history:

 

 History is not boring… It’s about telling stories and this can be fun!

 Johnson

Not boring… By claiming your milestones like Johnson and Johnson and bringing valuable content to your visitors: this content is not only professional and trustworthy but educational too!

 

What if we would like to add  some fun? Think of Lego!

Lego Group has clearly understood how history is important for a company that would like to last for more decades. Have a look at the 17 minutes short animated to discover the really amazing, inspirational and emotional story of Lego!

 

And if you just want a shot of fun… Check this out! ( I remember how painful it was)

 

 

Companies caring for their history want to last

All this shows that it is not only about selling… but about being present even by claiming your past and being proud of it!

I would say that one of the aim for brands like this is also to be emotionally attached in their customers mind as a historical reference. A brand that matter not only because of its own story but because as a customer and may be a fan of this brand, would you have ever imagined to have grown up without it?

My Life Without Lego... Could you imagine?

Even if the current digital world got us used to be confronted with brands with short lifetime, other companies, historical, are using the digital to show how big they are in our hearts, minds and life!

I recently read this really an inspiring book by Jim Collins about companies with vision and I’m convinced that finding inspiration through their history and their identity also help to create long lasting perception and reputation.

Do you think of other companies histories that could be used as leverages for their employees to be more inspired than ever and for engaging their customers to be part of their history for a few more decades?