Last Week Topic: is the latest Facebook search showing my posts?

Among the really huge amount of information around social medias last week, i could have spoken of YouTube Red, Back To The Future Day for instance, but Facebook’s announcement was really important too….

Indeed, I’ve been training employees for 4 years about social media stakes and challenges and I often use some time to remind them how important it is to be really careful on Facebook when it comes to privacy settings.

A new kind of Facebook search

This is all the more accurate that Facebook recently announced that the search on facebook will be extended to a certain amount of Facebook posts ( almost 2 trillion… what a big figure!). You are legitimately wondering if you should be concerned about your online reputation?

Of course, such search will bring the ability to find new content that really matters to you and your connections and brings even more instantaneity and localized content, yet when it comes to Facebook it is very natural to wonder if our data and more precisely our older posts wil not appear without our “consent” in the search results…

What is the current situation?

Until now, these updates are rolling out in US English on iPhone, Android and desktop but it is of course very likely to have it implemented progressively in other languages.

Search_Small

Of course, facebook reminds us that “search results are personalized and unique to you and, as always, you can only see things that have been shared with you” In other words, once you’ve decided to share something publicly, it will appear in the results… even if today, you can manually check each of your post and manage its visibility.

What can I do?

As a result with sometimes a decade of older posts indexed on the site, it is possible that you may not remember what privacy settings you attributed to which post and this, could lead to some posts unexpected to resurface.

Therefore, only your own management and regular checks on your settings can prevent you to have some content to be one day indexed and surprisingly appearing in the future. it would be also accurate to check regularly as you might already do it in Google what can be suggested to you through the facebook search.

Whatever, feel free in case you have any doubt to visit the Facebook support center here. I think It is indeed quite a challenge for Facebook to reassure its customers and users and therefore we can expect to have access to more details or settings in the future in order to manage this kind of situations.

If you need any additionnal information on online reputation management, please connect with me, either for advice, audit or training, i’ll be happy to help!

Content strategy: what is a sticky content? Rugby!

A very good friend of mine shared this impressive video which is part of a campaign launched by Beats By Dree during the Rugby World Cup.

This brand has been used to be associated to sports professionals from Lebron James to Serena Williams and soccer stars  yet, we can’t deny that this video with rugby living legend Richie Mc Caw is quite astonishing and is a great example of a sticky content.

Let’s see what are the key elements in this video if we compare it to a few points summed up in the famous book from Peter C. Brown  ”Making it Stick

1/ Stick to a plan: let’s tell a story then!

How do we get people to act on our ideas? We tell stories”. And this story starts simply with Richie McCaw starting his day, having a coffee… like anyone else!

wakeup

“Wake up Richie, you have a world cup to prepare!”

2/ Stick to simplicity

“Saying something short is not the mission—sound bites are not the ideal. Proverbs are the ideal” Then… In this case… What about a legend? Legend are embedded in the deep souls of everyone… As a result The video is rythmed by the famous known Haka of the blacks

hakafrance

3/ Stick to your audience: surprise it!

“How do we get our audience to pay attention to our ideas, and how do we maintain their interest when we need time to get the ideas across? We need to violate people’s expectations”

bateau

Me: ok this again the story of a sport professionnal fighting against the elements while training… Of course it is but… wait a minute, is it still the same movie? What are these fishermen doing in it? (they appear really quickly in the beginning of the film)…

The truth is, it is the story of a new zealander among others, within his country, belonging to this country made of mountains and boarded all along by the sea. But underlying these natural elements, you have the people, the ancestors, their culture and… rugby of course!

4/ Stick to concrete things

entrainementNaturally sticky ideas are full of concrete images” I think it’s pretty obvious. Richy is getting fit for the Rugby World Cup and apparently ready for the fight against the French Team tomorrow

5/ Stick to your credentials

credibility

Sticky ideas have to carry their own credentials” I think Richie seems quite credible isn’t he? Preparing like a boxer, the confrontation is almost there, is focused, determined…

6/ Stick to your emotions, above all!

Last but not least, these aspect is one of the most important to me. I agree, all this is a cricle. A good story is necessarily made of emotions. But don’t neglect it. Here again everything is made to reach this goal. The music, the landscapes, the meaning of the Haka. the introduction scene with Richie Mc Caw shutting off the television and having a coffee… Until the end with this breathtaking view… Mission accomplished for this point: How do we get people to care about our ideas? We make them feel somethingMcCaw

To conclude, I would say this video is all the more exctiting when you check out the other stories made by this company regarding other teams including the French Squad… which is a pity when you are French and support your own team… But could our sense of humour make us win?

No matter, how difficult it can be for France tomorrow, “allez les bleus” let’s have a Kiwi smoothie! 😉

Social media content: exclusive doesn’t mean to exclude

I discovered this morning a briliant video posted on the Nike’s YouTube channel. I was recently attending to Azur Digital Day in Nice French Riviera (actually last week… and time flies I don’t have yet made a short digest of this conference on my blog… soon, soon!) during which  vice president of TBWA’s Europe explained that exclusivity was a good leverage to create shareable content (along with ego and experience).

exclusivitu

This video of Nike is really interesting and seems to use a good angle to create differenciated content. What if we decide to speak to all the people who are not sports stars? Those who are not the front runners? Have a look at it!

 

In other words, there is only one winner… But what about all the followers? We’ve all seen videos form sports brands claiming how unique was the brand in helping sports stars to achieve their goals, or to overcome their defeats and losses…

 

This video doesn’t focus on the winners. We are not all front runners. So are we doomed and must be exclusively seen as loosers? Are we exluded from this feeling of having the power to overcome some difficulties? No because, finally, you just have to do it because you want to do it, even if it is a matter of resitance and pain while you’re running. You are somone, entitled to enjoy your own moment of satisfaction and therefore, being a finisher or a “doer” are thinks that make you part of this exclusivity! This content has been design to target exclusively those who are not the most accomplished participants… and naturally speaks to our ego and is definitely about experience.

Because competition implies there is a ranking… But when it comes to the field of running, we are not speaking of loosers, but the last to arrive is also the one who is the last one standing! You become exclusive because the brand cares for you and your efforts no matter what is your ranking… “just do it” 😉

PS: I just came back from a difficult run when I saw this video. Thanks Nike for reminding me that the most important is to participate 😉